Four types of analyticsĭata-driven cloud analytics as a service (AaaS) is often divided into four types, spanning a value spectrum that moves from hindsight to foresight.
#Hindsight vs foresight tv#
In turn, that would help TWC adjust the product mix within its various cable TV packages, launch promotions, improve app navigation and even reduce telephone calls to its customer services representatives. The goal, Henshaw said, was to obtain answers to specific business questions and get to the heart of data-driven targeted marketing. The company also wanted to correlate that information with the online behavior of its customers - whether they use TWC's smartphone app or a browser app, follow their navigation paths from page to page, tally how long they linger on individual screens, note whether they complete a purchase and even identify where users were if they chose to abandon their sessions. TWC's challenge was to understand which cable TV packages its customers preferred based on age, income, geography, family size, presence of children and other factors. Writing in the study, Ali Zaidi, IDC's research manager for IT consulting and systems integration services, pointed to two key factors driving that growth: adoption of new technologies and a shortage of in-house analytics expertise.
In a November 2015 study, research firm IDC said worldwide spending on analytics services is expected to jump from $58.6 billion in 2015 to $101.9 billion in 2019 - a compound annual growth rate (CAGR) of 14.7%. Consequently, it's no surprise that businesses are revving up spending to leverage the technology. With its ability to quickly scrutinize huge volumes of data, analytics has quickly become critical to strategic decision making.
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